Salsa the Vote is a nonpartisan nonprofit dedicated to building the political power of hispanic people.

We’ve registered and turned out hispanic voters on campuses, in communities, and online. We’ve successfully fought for — and defended — voting rights and increased access to democracy. We’ve raised awareness and campaigned for issues that impact the lives of hispanic citizens.


Why Hispanic Voters?

A study by the Center for Immigration Studies projected that in November 2012 Hispanics would comprise 17.2 percent of the total U.S. population, 15 percent of adults, 11.2 percent of adult citizens, and 8.9 percent of actual voters. By comparison, the report found that in 2012, non-Hispanic whites are expected to be 73.4 percent of the national vote and non-Hispanic blacks are expected to be 12.2 percent. The report noted that by weight “eight percentage points of the Hispanic vote nationally equals slightly less than one percentage point of the non-Hispanic white vote.” The study also found that the 8.9 percent Hispanic share of voters compares to veterans (12 percent of the electorate), those with family incomes above $100,000 (18 percent), seniors 65 and older (19 percent), married persons (60 percent), and those who live in owner-occupied housing (80 percent).

In terms of voter turnout, the Center for Immigration Studies projected that 52.7 percent (± 0.6) of eligible Hispanics will vote in the 2012 election, an increase from 49.9 percent in 2008 and a continuation of the past decade’s long upward trend. The projected Hispanic voter participation rate of 52.7 percent compares to 66.1 percent for non-Hispanic whites and 65.2 percent for non-Hispanic blacks in 2008.



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